Marketing Expertise & The World’s Greatest WordPress Fans

MyWPDesign is a website we built in order to connect with people wanting to take their business online and have been wondering which CMS to use for their build. As SEO & Search Marketing specialists, we’ve come to appreciate just how powerful WordPress can be when managed well and built with the right features. For any new online venture, or any business owner wanting to improve on their current position, we’d recommend they put WordPress at the top of their list of options. Thanks for engaging and best of luck!

About the creator of MyWPDesign, Perry Bernard:

A little about my interest in SEO: I was only introduced to SEO in 2013 but I quickly discovered that the insights I gained from my university studies of Linguistics (2002-2006) provided me with a deeper appreciation of how search algorithms work. I realise now that my interest was sparked when I studied a paper about a New Zealand language corpus – a collection of language content of both written and verbal sources from native New Zealand speakers of English. The study focused on the use of words and the way in which patterns emerged within the language that were often repeated. It showed that language use could be categorised and mapped to generate statistical data. At the time, I had no idea that search algorithms might have been doing the same thing.

In 2006 I began writing a Master’s thesis on the lexicalisation of morphologically complex words – a study of how we store words, phrases or even longer segments in our mind and can reproduce them without having to ‘construct’ them on the fly. While I believe construction does happen, I also believe that some pre-constructed content is stored as single units.

Both of these fields of study converge when considering how Artificially Intelligent systems must process language.

Since 2011, Google’s search algorithm has undergone many changes with the intended end result of being able to render relevant and desired outcomes for the user. I’m fascinated by it and excited to observe the changes being made, and search results improving all the time. Because I was also interested in Language Processing in AI, the Google algorithm has become a key area of interest for me.
It’s definitely not everyone’s cup of tea, but if you’re reading this and have engaged in other parts of my website, I hope you too can appreciate the immense complexity and marvel at where it could be headed.

I am now Google Ads and Analytics certified, a Certified Google Partner and work part time with Publicis Media NZ as their Content Performance Account Director.

About RankPower Ltd:

RankPower Ltd is a Marketing Technology consultancy based in Auckland NZ. It’s backed with an extensive history in digital marketing since 2004.

We understand the needs of business managers and their desire to improve website performance for profitability and cost efficiency and want our clients to be successful first and foremost.